This data protection declaration explains the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the associated websites, functions and content as well as external online presences, such as our social media profile. (hereinafter jointly referred to as "online offer"). With regard to the terms used, such as "processing" or "person responsible", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Responsible:
Joshua Frömberg / Josh's Studio
Zum Alten Wasserwerk 27
51491 Overath, Germany
Email: josh@joshs.studio
Owner: Joshua Frömberg

Categories of data subjects
Visitors and users of the online offer (in the following we refer to the affected persons collectively as "users").

Data protection

data protection

We have written this data protection declaration (version 17.10.2020-311222729) to explain to you in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 what information we collect,

how we use data and what choices you have as a visitor to this website .

Unfortunately it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Automatic data storage

When you visit websites these days, certain information is automatically created and stored, including on this website.

If you visit our website as it is now, our web server (computer on which this website is stored) automatically saves data such as

the address (URL) of the accessed website
Browser and browser version
the operating system used
the address (URL) of the previously visited page (referrer URL)
the host name and the IP address of the device from which access is made
Date and Time

in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed in the event of illegal behavior.

Cookies

Our website uses HTTP cookies to save user-specific data.

In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

What exactly are cookies?

Whenever you surf the Internet, you are using a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.

One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you call up our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard settings. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies cannot access information on your PC either.

For example, cookie data can look like this:

Name: _ga
Expiry time: 2 years
Use: Differentiation of website visitors
Exemplary value: GA1.2.1326744211.152311222729

A browser should support the following minimum sizes:

A cookie should be able to contain at least 4096 bytes
At least 50 cookies should be able to be stored per domain
A total of at least 3000 cookies should be able to be stored

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Absolutely necessary cookies

These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies

These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are used to measure the loading time and the behavior of the website with different browsers.

Goal-oriented cookies

These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies

These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. That can be very practical, but also very annoying.

When you visit a website for the first time, you will usually be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

How can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option to delete cookies, only partially allow them or deactivate them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow the cookie. The procedure is different depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my data protection?

The so-called "cookie guidelines" have existed since 2009. It states that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265 , the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information in the context of submitting a form or comments in the blog, are saved by us together with the time and the IP Address is only used for the specified purpose, stored securely and not passed on to third parties.

We therefore only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.

If you send us personal data by e-mail - outside of this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by e-mail.

According to Article 6 Paragraph 1 a GDPR (lawfulness of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time - an informal e-mail is sufficient, you will find our contact details in the imprint.

Rights according to the General Data Protection Regulation

According to the provisions of the GDPR, you have the following rights:

Right to rectification (Article 16 GDPR)
Right to cancellation ("right to be forgotten") (Article 17 GDPR)
Right to restriction of processing (Article 18 GDPR)
Right to notification - obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
Right to data portability (Article 20 GDPR)
Right of objection (Article 21 GDPR)
Right not to be subject to a decision based solely on automated processing - including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection claims have been violated in any other way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) .

Evaluation of visitor behavior

In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The analysis of the collected data is usually anonymous and we cannot infer your person from your behavior on this website.

You can find out more about how to object to this analysis of the visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data securely on the Internet (data protection through technology design, Article 25 (1) GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission protection by the small lock symbol in the top left of the browser and the use of the https (instead of http) scheme as part of our Internet address.

Google Maps privacy policy

We use Google Maps from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Maps we can better show you locations and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google's servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, which data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an internet map service from Google. With Google Maps you can search for exact locations of cities, attractions, accommodations or companies online using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All of our efforts on this page are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we are based. The route description always shows you the best or fastest way to us. You can find directions for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

What data is saved by Google Maps?

In order for Google Maps to be able to offer its full service, the company must record and save data from you. This includes the search terms entered, your IP address and the latitude and longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage happens on the Google Maps website. We can only inform you about this, but we cannot influence it. Since we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID

Value: 188 = h26c1Ktha7fCQTx8rXgLyATyITJ311222729-5

Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This way you always get customized advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.

Expiry date: after 6 months

Note: We cannot guarantee that the data stored is complete. Changes can never be ruled out, especially when using cookies. In order to identify the NID cookie, a separate test page was created, where only Google Maps was integrated.

How long and where is the data stored?

The Google servers are located in data centers around the world. Most of the servers are in America, however. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on various data carriers. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will still remain protected, almost certainly.

Google stores some data for a specified period of time. For other data, Google only offers the option of manually deleting them. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data storage?

With the automatic deletion function for location and activity data introduced in 2019, information on location determination and web / app activity - depending on your decision - is stored for either 3 or 18 months and then deleted. You can also delete this data manually from the history at any time using your Google account. If you want to completely prevent your location from being recorded, you must pause the "Web and app activity" section in your Google account. Click Data & Personalization, then click the Activity Settings option. Here you can turn the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you are using, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI . If you want to find out more about data processing by Google, we recommend the company's own data protection declaration at https://policies.google.com/privacy?hl=de .

Google Fonts privacy policy

We use Google Fonts on our website. These are the “Google Fonts” from Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not have to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts / fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don't have to worry that your Google account details will be transmitted to Google while you are using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what the data storage looks like.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google makes available to its users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website, but don't have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage, especially for use with mobile devices. When you visit our site, the small file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire websites. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts so that we can present our entire online service as beautifully and consistently as possible.

Which data is saved by Google?

When you visit our website, the fonts are downloaded from a Google server. This external call transmits data to the Google server. In this way, Google also recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end-user data to what is necessary for the proper provision of fonts. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests with Google and is therefore protected. With the usage figures collected, Google can determine how well the individual fonts are being received. Google publishes the results on internal analysis sites such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts' BigQuery database. Entrepreneurs and developers use the Google BigQuery web service to examine and move large amounts of data.

It should be noted, however, that information such as language settings, IP address, version of the browser, screen resolution of the browser and the name of the browser are automatically transmitted to the Google server with every Google Font request. It is not clear whether this data is saved or not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This enables us to use the fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to change the design or font of a website quickly and easily.

The font files are stored by Google for one year. Google's goal is to fundamentally improve the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. In order to be able to delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=311222729 . In this case, you only prevent data storage if you are not visiting our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. We can therefore have unlimited access to a sea of fonts and thus get the most out of our website. You can find more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=311222729 . Although Google deals with data protection issues there, it does not contain really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

You can also read which data is generally recorded by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/ .

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. We have integrated the Google fonts locally, ie on our web server - not on the Google servers. This means that there is no connection to Google servers and therefore no data transmission or storage.

What are Google Fonts?

In the past, Google Fonts was also called Google Web Fonts. This is an interactive directory with over 800 fonts that Google provides for free. With Google Fonts you could use fonts without uploading them to your own server. But in order to prevent any information transfer to Google servers in this regard, we have downloaded the fonts to our server. In this way, we act in compliance with data protection regulations and do not send any data to Google Fonts.

OpenStreetMap privacy policy

We have integrated map sections from the online map tool "OpenStreetMap" on our website. This is a so-called open source mapping, which we can call up via an API (interface). This function is offered by OpenStreetMap Foundation, St John's Innovation Center, Cowley Road, Cambridge, CB4 0WS, United Kingdom. By using this map function, your IP address will be forwarded to OpenStreetMap. In this data protection declaration you will find out why we use functions of the OpenStreetMap tool, which data is stored where and how you can prevent this data storage.

What is OpenStreetMap?

The OpenStreetMap project was launched in 2004. The aim of the project is and was to create a free world map. Users around the world collect data on buildings, forests, rivers and roads, for example. Over the years, an extensive digital map of the world was created by users. Of course the map is not complete, but in most regions it is equipped with a lot of data.

Why do we use OpenStreetMap on our website?

Our website is primarily intended to be helpful to you. From our point of view, this is always the case when information is found quickly and easily. On the one hand it is of course about our services and products, on the other hand you should also have other helpful information available. That is why we also use the OpenStreetMap map service. For example, we can show you exactly how to find our company. The map shows you the best way to us and your journey will be child's play.

What data is saved by OpenStreetMap?

When you visit one of our websites that OpenStreetMap offers, user data is transmitted to the service and stored there. OpenStreetMap collects information about your interactions with the digital map, your IP address, data on your browser, device type, operating system and on what day and at what time you used the service. Tracking software is also used to record user interactions. The company specifies the "Piwik" analysis tool in its own data protection declaration.

The data collected are then available to the relevant working groups of the OpenStreetMap Foundation. According to the company, personal data will not be passed on to other people or companies unless this is legally necessary. The third-party provider Piwik stores your IP address, but in a shortened form.

The following cookie can be set in your browser when you interact with OpenStreetMap on our website:

Name: _osm_location

Value: 9.63312% 7C52.41500% 7C17% 7CM

Purpose: The cookie is required to unlock the content of OpenStreetMap.

Expiry date: after 10 years

If you want to see the full screen of the map, you will be linked to the OpenStreetMap website. Among other things, the following cookies can be stored there in your browser:

Name: _osm_totp_token

Value: 148253311222729-2

Purpose: This cookie is used to ensure the operation of the map section.

Expiry date: after one hour

Name: _osm_session

Value: 1d9bfa122e0259d5f6db4cb8ef653a1c

Purpose: With the help of the cookie, session information (i.e. user behavior) can be saved.

Expiration date: after the session ends

Name: _pk_id.1.cf09

Value: 4a5.1593684142.2.1593688396.1593688396311222729-9

Purpose: This cookie is set by Piwik to store or measure user data such as click behavior.

Expiry date: after one year

How long and where is the data stored?

The API servers, databases and auxiliary services servers are currently located in the United Kingdom (Great Britain and Northern Ireland) and the Netherlands. Your IP address and user information, which are saved in abbreviated form by the Piwik web analysis tool, will be deleted after 180 days.

How can I delete my data or prevent data storage?

You have the right to access your personal data at any time and to object to its use and processing. Cookies that OpenStreetMap may set can be managed, deleted or deactivated in your browser at any time. As a result, however, the service will no longer function to its full extent. The management, deletion or deactivation of cookies works slightly differently for each browser. Below you will find links to the instructions for the most popular browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you want to learn more about data processing by OpenStreetMap, we recommend the company's data protection declaration at https://wiki.osmfoundation.org/wiki/Privacy_Policy.

Google Analytics privacy policy

We use the Google Analytics (GA) analysis tracking tool from the American company Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better adapt our website and our service to your needs. In the following, we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

What is Google Analytics

Google Analytics is a tracking tool that is used to analyze our website's traffic. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you carry out on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.

Google processes the data and we receive reports on your user behavior. These reports can include the following:

Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.
Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information on how we can get more people excited about our service.
Behavioral Reports: This is where we learn how you interact with our website. We can understand which route you take on our site and which links you click.
Conversion reports: Conversion is a process in which you carry out a desired action based on a marketing message. For example, when you go from being a pure website visitor to being a buyer or newsletter subscriber. With the help of these reports we can find out more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

Which data is saved by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is saved together with this user ID. This is the only way to evaluate pseudonymous user profiles.

Tags such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you carry out on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we, as the website operator, approve it. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga

Value: 2.1326744211.152311222729-5

Purpose: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate between website visitors.

Expiry date: after 2 years

Name: _gid

Value: 2.1687193234.152311222729-1

Purpose: The cookie is also used to differentiate between website visitors.

Expiry date: after 24 hours

Name: _gat_gtag_UA_ <property-id>

Value: 1

Purpose: Used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.

Expiry date: after 1 minute

Name: AMP_TOKEN

Value: not specified

Purpose: The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values indicate a logout, a request, or an error.

Expiry date: after 30 seconds up to a year

Name: __utma

Value: 1564498958.1564498958.1564498958.1

Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.

Expiry date: after 2 years

Name: __utmt

Value: 1

Purpose: The cookie is used like _gat_gtag_UA_ <property-id> to throttle the request rate.

Expiry date: after 10 minutes

Name: __utmb

Value: 3.10.1564498958

Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.

Expiry date: after 30 minutes

Name: __utmc

Value: 167421564

Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and it is only saved until you close the browser again.

Expiration date: after closing the browser

Name: __utmz

Value: m | utmccn = (referral) | utmcmd = referral | utmcct = /

Purpose: The cookie is used to identify the source of the traffic on our website. This means that the cookie saves where you came to our website from. That could have been another page or an advertisement.

Expiry date: after 6 months

Name: __utmv

Value: not specified

Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.

Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google keeps changing the selection of its cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. That way we get information about where you are on our site.

Session duration: Google defines the session duration as the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: We speak of a bounce if you only view one page on our website and then exit our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or us, of course also interested in which website or which advertising you came to our site.

Further data are contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed your servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of service interruption at Google remains low.

A standard storage period for your user data of 26 months is set in Google Analytics. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options for this:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union you have the right to receive information about your data, to update it, to delete it or to restrict it. With the help of the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js), you prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de . Please note that this add-on only deactivates data collection by Google Analytics.

If you basically want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311222729 . We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245 ? hl = de .

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de .

Google Analytics reports on demographics and interests

We have switched on the functions for advertising reports in Google Analytics. The demographics and interests reports include age, gender and interests. This enables us - without being able to assign this data to individual persons - to get a better picture of our users. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .

You can stop using the activities and information of your Google account under “Settings for advertising” at https://adssettings.google.com/authenticated by checking the box.

Google Analytics add-on for data processing

We have concluded a direct customer contract with Google for the use of Google Analytics by accepting the “data processing addendum” in Google Analytics.

You can find more about the addition on data processing for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated to receive summarized and anonymized data from you, provided that you have allowed personalized ads in your Google account.

The special thing about it is that it is a cross-device tracking. That means your data can be analyzed across all devices. By activating Google signals, data is recorded and linked to the Google account. This enables Google to recognize, for example, when you are viewing a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, additional visitor data such as location, search history, YouTube history and data about your actions on our website are recorded by the Google signals. This gives us better advertising reports and more useful information about your interests and demographic characteristics from Google. This includes your age, what language you speak, where you live or what gender you belong to. There are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. It is always aggregated and anonymous data and never individual data. You can manage or delete this data in your Google account.

Facebook-Pixel data protection declaration

We use the Facebook pixel from Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is an excerpt from JavaScript code that loads a collection of functions with which Facebook can track your user actions, provided you have come to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and saves your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data of your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used in the context of advertising. If you are a Facebook user yourself and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We want to show our services and products only to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (provided they have allowed personalized advertising) see appropriate advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following we show you the cookies that were set on a test page by integrating Facebook pixels. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp

Value: fb.1.1568287647279.257405483-6311222729-7

Purpose: This cookie is used by Facebook to display advertising products.

Expiry date: after 3 months

Name: fr

Value: 0aPf312HOS5Pboo2r..Bdeiuf… 1.0.Bdeiuf.

Purpose: This cookie is used so that Facebook pixels also work properly.

Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311222729-3

Value: Name of the author

Purpose: This cookie stores the text and the name of a user who leaves a comment, for example.

Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062

Value: https% 3A% 2F% 2Fwww.testseite ...% 2F (URL of the author)

Purpose: This cookie saves the URL of the website, which the user enters in a text field on our website.

Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062

Value: Author's email address

Purpose: This cookie saves the email address of the user if he has made it known on the website.

Expiry date: after 12 months

Note: The cookies mentioned above relate to individual user behavior. Changes to Facebook can never be ruled out, especially when using cookies.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . If you are not a Facebook user, you can basically manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/ . There you have the option of deactivating or activating providers.

If you want to find out more about Facebook's data protection, we recommend the company's own data guidelines at https://www.facebook.com/policy.php .

Facebook automatic extended comparison data protection declaration

As part of the Facebook pixel function, we have also activated the automatic advanced matching. This function of the pixel enables us to send hashed e-mails, names, gender, city, state, zip code and date of birth or telephone number as additional information to Facebook, provided that you have provided this data to us. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Tag Manager privacy policy

For our website we use the Google Tag Manager from Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Using the Google Tag Manager, we can centrally integrate and manage code sections from various tracking tools that we use on our website.

In this data protection declaration we want to explain in more detail what the Google Tag Manager does, why we use it and in what form data is processed.

What is the Google Tag Manager?

The Google Tag Manager is an organization tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this, JavaScript code sections are used in the source code of our site. The tags often come from Google's internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. You can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organization is half the battle! And of course that also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and which people we should show our offers. And for this tracking to work, we have to integrate the corresponding JavaScript code into our website. In principle, we could incorporate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it is easy to lose track of things. That's why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep our day jungle in order.

What data is saved by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not save any data. He acts as a mere "administrator" of the implemented tags. The data capture the individual tags of the various web analysis tools. The data is passed through to the individual tracking tools in Google Tag Manager and is not saved.

The situation is completely different, however, with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, saved and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only concerns the use and use of our Tag Manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymized form. We therefore consent to our website data being passed on anonymously. In spite of long research, we were unable to find out exactly which summarized and anonymous data are forwarded. In any case, Google will delete all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your own results with those of your competitors. Processes can be optimized on the basis of the information collected.

How long and where is the data stored?

When Google stores data, this data is stored on its own Google servers. The servers are distributed all over the world. Most of them are in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are located.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311222729 . If you want to find out more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html .

Google Site Kit Privacy Policy

We have integrated the WordPress plugin Google Site Kit from the American company Google Inc. into our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services for the European region. With Google Site Kit, we can quickly and easily view statistics that come from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated in the Google Site Kit also collect personal data from you, among other things. In this data protection declaration, we explain why we use Google Site Kit, how long and where data is stored and which other data protection texts are relevant for you in this context.

What is Google Site Kit?

Google Site Kit is a plug-in for the WordPress content management system. With this plugin we can view important statistics for website analysis directly in our dashboard. These are statistics that are collected by other Google products. Above all from Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed Insight, Google AdSense, Google Optimize and Google Tag Manager can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website. You should feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work much easier in this regard because we can view and analyze the statistics of Google products in the dashboard. We no longer have to register separately for the respective tool. Site Kit therefore always offers a good overview of the most important analysis data.

What data does Google Site Kit store?

If you have actively consented to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and your data, for example about your user behavior, will be sent to Google, stored and processed there. This also includes personal data such as your IP address.

We have separate text sections in this data protection declaration for more detailed information on the individual services. For example, take a look at our privacy policy for Google Analytics. Here we go into the data collected very carefully. You will find out how long Google Analytics stores, manages and processes data, which cookies can be used and how you can prevent data storage. We also have our own data protection declarations with comprehensive information for other Google services such as Google Tag Manager or Google AdSense.

In the following, we show you exemplary Google Analytics cookies that can be set in your browser, provided that you have basically consented to data processing by Google. Please note that these cookies are only a selection:

Name: _ga

Value: 2.1326744211.152311222729-2

Purpose: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate between website visitors.

Expiry date: after 2 years

Name: _gid

Value: 2.1687193234.152311222729-7

Purpose: This cookie is also used to differentiate between website visitors.

Expiry date: after 24 hours

Name: _gat_gtag_UA_ <property-id>

Value: 1

Purpose: This cookie is used to lower the request rate.

Expiry date: after 1 minute

How long and where is the data stored?

Google stores the data it collects on its own Google servers that are distributed around the world. Most of the servers are located in the United States, so it is very easy for your data to be stored there too. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the company provides servers.

Data collected by Google Analytics are stored for 26 months in a standardized manner. Your user data will then be deleted. The retention period applies to all data linked to cookies, user identification and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to receive information about your data and to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time. Here we show you the corresponding instructions for the most common browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311222729 . To find out more about data processing by Google, we recommend the comprehensive data protection guidelines from Google at https://policies.google.com/privacy?hl=de .

Google AdSense privacy policy

We use Google AdSense on this website. This is an advertising program from Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense we can display advertisements on this website that match our topic. We offer you advertisements that ideally represent real added value for you. In the course of this data protection declaration about Google AdSense, we explain to you why we use Google AdSense on our website, which of your data is processed and stored and how you can prevent this data storage.

What is Google AdSense?

The advertising program Google AdSense has been around since 2003. In contrast to Google Ads (formerly: Google AdWords), you cannot advertise yourself here. Ads are displayed on websites such as ours via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which advertisements you will see. Of course, we only want to offer you advertising that interests you and offers you added value. On the basis of your interests or your user behavior and our offer, Google checks which advertisements are suitable for our website and for our users. At this point we would like to mention that we are not responsible for the selection of advertisements. We only offer advertising space on our website. The selection of the displayed advertising is made by Google. Since August 2013, the displays have also been adapted to the respective user interface. That means, regardless of whether you visit our website from your smartphone, PC or laptop, the displays adapt to your device.

Why do we use Google AdSense on our website?

Running a high quality website takes a lot of dedication and effort. Basically, we're never finished working on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That's why we decided to use advertisements as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these advertisements. With the help of Google AdSense, you will only be offered advertising that matches our topics and your interests.

Similar to the Google indexing for a website, a bot examines the corresponding content and the corresponding offers on our website. The content of the advertisements is then adjusted and presented on the website. In addition to the content-related overlaps between the ad and the website, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. In this way you receive advertising that ideally offers you real added value and we have a higher chance of earning a little something.

What data is stored by Google AdSense?

Cookies are used, among other things, so that Google AdSense can display advertising that is tailored to you. Cookies are small text files that store certain information on your computer.

In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable information. It should be noted, however, that Google regards data such as “pseudonymous cookie IDs” (name or other identification feature is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, within the framework of the GDPR, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense server. If the browser accepts the cookie, it will be saved there.

As part of AdSense, third-party providers may place and read cookies in your browser or use web beacons to save data that they receive through the provision of advertisements on the website. Web beacons are small graphics that analyze the log file and record the log file. This analysis enables a statistical evaluation for online marketing.

Google can use these cookies to collect certain information about your user behavior on our website. These include:

Information on how to deal with an ad (clicks, impressions, mouse movements)
Information as to whether an advertisement has already appeared in your browser at an earlier point in time. This data will help prevent you from seeing an ad more often.

In doing so, Google analyzes the data on the displayed advertising material and your IP address and evaluates them. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to personal data that Google may have about you via other Google services.

In the following, we present cookies that Google AdSense uses for tracking purposes. Here we are referring to a test website that only has Google AdSense installed:

Name: uid

Value: 891269189311222729-8

Purpose: The cookie is saved under the domain adform.net. It provides a clearly assigned, machine-generated user ID and collects data about the activity on our website.

Expiry date: after 2 months

Name: C

Value: 1

Purpose: This cookie identifies whether your browser accepts cookies. The cookie is saved under the domain track.adform.net.

Expiry date: after 1 month

Name: cid

Value: 8912691894970695056,0,0,0,0

Purpose: This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve advertising for you. It can deliver more relevant advertisements to the visitor and help improve the reports on campaign performance.

Expiry date: after 2 months

Name: IDE

Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU311222729-1

Purpose: The cookie is saved under the domain doubleclick.net. It is used to register your actions after viewing or clicking on the ad. This allows you to measure how well an ad is received by our visitors.

Expiry date: after 1 month

Name: test_cookie

Value: not specified

Purpose: The "test_cookies" can be used to check whether your browser supports cookies at all. The cookie is saved under the domain doubleclick.net.

Expiry date: after 1 month

Name: CT592996

Value: 733366

Purpose: Is saved under the domain adform.net. The cookie is set as soon as you click on an advertisement. We could not find out more detailed information about the use of this cookie.

Expiry date: after one hour

Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of their cookies again and again.

How long and where is the data stored?

Google records your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company collects and stores the information provided in a secure manner on Google's in-house servers in the USA.

If you do not have a Google account or are not logged in, Google usually saves the collected data with a unique identifier (ID) on your browser. The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are signed in to a Google account, Google can also collect personal data.

You can delete some of the data that Google stores at any time (see next section). Much information that is stored in cookies is automatically deleted after a certain period of time. However, there is also data that Google stores over a longer period of time. This is the case if Google has to store certain data for an indefinite, longer period of time for economic or legal reasons.

How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are on your computer. How exactly this works depends on your browser.

Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow the cookie. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 , all "advertising cookies" are also deactivated. Please note that by deactivating these cookies you will not prevent the advertisements, only the personalized advertisements.

If you have a Google Account, you can deactivate personalized advertising on the website https://adssettings.google.com/authenticated . Here, too, you will continue to see ads, but these are no longer adapted to your interests. Still, the ads will be displayed based on a few factors such as your location, browser type, and the search terms used.

You can read which data Google basically collects and what they use this data for at https://www.google.com/intl/de/policies/privacy/ .

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. We want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article we want to go into more detail about why we use conversion tracking, which data is stored and how you can prevent this data storage.

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of the company Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.

But what exactly is a conversion? A conversion occurs when you change from a purely interested website visitor to an active visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. With the conversion tracking tool from Google, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. With this data we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. Furthermore, with the help of the data obtained, we can make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is saved by Google Ads conversion tracking?

We have included a conversion tracking tag or code snippet on our website in order to better analyze certain user actions. If you now click on one of our Google Ads ads, the "Conversion" cookie from a Google domain is saved on your computer (usually in the browser) or mobile device. Cookies are small text files that save information on your computer.

Here are the data from the most important cookies for Google's conversion tracking:

Name: Conversion

Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311222729-3

Purpose: This cookie stores every conversion that you make on our site after you have come to us via a Google Ad.

Expiry date: after 3 months

Name: _gac

Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE

Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.

Expiry date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, as Google repeatedly uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing our website and the cookie has not yet expired, we and Google will recognize that you have found us through our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be refined and improved with the help of Google Analytics. For ads that Google shows in different places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information has been saved by analytics.js with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads automatic tagging has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and we can see which advertising measures were well received.

How long and where is the data stored?

At this point we want to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the name "Conversion" and "_gac" (which is used in connection with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie via your browser, you block conversion tracking. In this case you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works a little differently for each browser. Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow the cookie. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 , all "advertising cookies" are also deactivated. Please note that by deactivating these cookies you will not prevent the advertisements, only the personalized advertisements.

By being certified for the American-European data protection agreement “Privacy Shield”, the American group Google LLC must comply with the data protection laws applicable in the EU. If you would like to find out more about data protection at Google, we recommend the general data protection declaration from Google: https://policies.google.com/privacy?hl=de .

Microsoft Advertising Privacy Policy

We also use the Microsoft Advertising advertising program from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, for our online marketing measures. With the help of Microsoft Advertising, we want to make many people aware of the high quality of our products and / or services. For this we use a technology (conversion tracking tool) from Microsoft on our website, which also saves your data. In this data protection declaration we go into more detail about this service, show you which data is stored, managed and processed and how you can prevent this data storage.

What is Microsoft Advertising?

Perhaps you know Microsoft Advertising by its former name "Bing Ads". This is an advertising program from Microsoft that is based on a pay-per-click system. That means advertisers can advertise through the search engines Bing and Yahoo! Advertise and pay only when a user clicks on the ad.

Why do we use Microsoft Advertising?

We are convinced of our offers and naturally want to present them to a broader public. With Microsoft Advertising, we can bring our products or services closer to precisely those people who are really interested in them. We want to present our products not only on the famous search engine Google, but also on Bing and Yahoo! With Microsoft Advertising, we also have the option of placing ads in the so-called "Microsoft Audience Network". For example, we can also place advertisements on LinkedIn. Conversion tracking tells us, for example, which advertisement you used to find us, which sub-pages you particularly like and which actions you carry out on our website. This data enables us to adapt our website, our advertisements and our offers much better to your needs.

What data does Microsoft Advertising store?

We have integrated a conversion tracking tag (i.e. a small code snippet) from Microsoft Advertising into our website. This is what is known as the Universal Event Tracking (UET) tag. If you come to our website via a Microsoft advertisement, we can use this tracking tool to find out more about your user behavior on our website. For example, we can find out about which keyword or which ad you came to us, what you click on our website, how many people visit our website via Microsoft Ads and how long you stay on our website. All of these data relate to user behavior and not to personal data. We only receive data or analyzes of your web behavior, but no personal information. Microsoft uses the data to optimize its own advertising offer and other services. If you have a Microsoft account yourself, the data collected can be linked to your account. It can also be that Microsoft recognizes and stores your IP address. In order to save all this data about your user behavior, the following cookie is set in your browser after you have come to our website via a Microsoft ad:

Name: MUIDB

Value: 08A53CA3313F6255044C307E353F61CD

Purpose: This cookie is set by our embedded Microsoft tag (UET tag) and is used for synchronization across various Microsoft websites. This allows users to be recognized across different domains.

Expiry date: after one year

However, if you access our website via a Bing ad, other cookies can also be set in your browser. Here we show you a selection of other cookies:

Name: ABDEF

Value: V = 0 & ABDV = 0 & MRNB = 1594294373452 & MRB = 0311222729-7

Purpose of use: We were unable to find out any more detailed information about this cookie.

Expiry date: after one year

Name: SRCHD

Value: AF = NOFORM

Purpose: This cookie is responsible for the functionality of the tracking and the website.

Expiry date: after one year

Name: SRCHHPGUSR

Value: WTS = 63729889193 & HV = 1594294374 & CW = 1920 & CH = 937 & DPR = 1 & UTC = 120 & DM = 0

Purpose: This cookie tracks and stores your user behavior on our website and the interaction of the Bing map interface.

Expiry date: after one year

Name: SRCHUID

Value: V = 2 & GUID = 157B20CCF36A43F3A4AE9790346EB7A7 & dmnchg = 1

Purpose: This cookie tracks and saves your user behavior on our website and the interaction of the Bing Map API.

Expiry date: after one year

Name: _EDGE_S

Value: mkt = de-at & SID = 2EE7002D956A61511D280F2F9474607311222729-2

Purpose: This cookie collects and saves your user behavior across multiple websites. The aim of targeting is to better adapt the advertising measures to the interests of our target group.

Expiry date: after the end of the browser session

Name: _SS

Value: SID = 2EE7002D956A61511D280F2F94746077311222729-9

Purpose: Among other things, this cookie is used to recognize how you as a user accessed our website. In other words, which advertisement led you to our website.

Expiry date: after one year

How long and where is the data stored?

We have no influence on how Microsoft continues to use the collected user data. Microsoft has its own servers in operation worldwide. Most of them are located in the United States and therefore your data can also be stored, managed and processed on the American servers. Microsoft stores data (especially personal data) for as long as it is necessary to provide its own services or products or for legal purposes. Microsoft also mentions that the actual retention period varies widely and depends on the respective product.

For searches via Bing, Microsoft will delete your saved searches after 6 months by deleting your IP address. Cookie IDs that are generated via the MUID cookie, for example, are made unrecognizable after 18 months.

How can I delete my data or prevent data storage?

You always have the option not to participate in Microsoft Ads conversion tracking. If you do not want interest-based advertisements from Microsoft Advertising to be displayed to you, you can switch this function off at https://account.microsoft.com/privacy/ad-settings/signedout . You can also deactivate, manage or delete all cookies in your browser. It works a little differently with every browser. You can find the instructions for the most common browsers here:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

We hope to have given you an overview of data processing by Microsoft Ads conversion tracking. It is of course always possible that Microsoft's privacy policy will change. For more information and to stay up to date, we also recommend Microsoft's privacy policy at https://privacy.microsoft.com/de-de/privacystatement .

Embedded social media elements data protection declaration

We integrate elements of social media services on our website in order to display images, videos and texts.

When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.

The following links take you to the pages of the respective social media services where it is explained how they handle your data:

Instagram privacy policy: https://help.instagram.com/519522125107875
The Google data protection declaration applies to YouTube: https://policies.google.com/privacy?hl=de
Facebook data policy: https://www.facebook.com/about/privacy
Twitter privacy policy: https://twitter.com/de/privacy

Facebook privacy policy

We use selected Facebook tools on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. With the help of these tools we can offer you and people who are interested in our products and services the best possible offer. In the following we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to just call them Facebook tools. These include:

Facebook pixel
social plug-ins (such as the "Like" or "Share" button)
Facebook login
Account Kit
APIs (programming interface)
SDKs (collection of programming tools)
Platform integrations
Plugins
Codes
Specifications
Documentation
Technologies and services

These tools enable Facebook to expand its services and to receive information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. However, in order to be able to show users appropriate advertising, Facebook needs information about people's wishes and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. In this way, Facebook can create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analyzes give us a better insight into how you use our services, website or products. Thereby we optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

Which data are saved by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). So-called “hashing” takes place before customer data is transmitted to Facebook. This means that any large data set is transformed into a character string. This is also used to encrypt data.

In addition to the contact details, "event data" are also transmitted. "Event data" means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. "Event data" can also be linked to contact details. This enables Facebook to offer better personalized advertising. After the above-mentioned comparison process, Facebook will delete the contact details again.

In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if this has been combined with other data (which were recorded by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail on individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies .

How long and where is the data stored?

In principle, Facebook saves data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

According to the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) On the right side of Facebook, click Settings.

2) Then click in the left column on "Your Facebook information".

3) Now click “Deactivate and Delete”.

4) Now select "Delete account" and then click on "Next and delete account"

5) Now enter your password, click on "Next" and then on "Delete account"

The storage of the data that Facebook receives via our site takes place, among other things, via cookies (e.g. with social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on the browser you are using, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it.

Facebook is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC . We hope we have brought you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at https://www.facebook.com/about/privacy/update .

Facebook social plug-ins privacy policy

So-called social plug-ins from Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with a raised thumb) or a clear “Facebook plug-in” label. A social plug-in is a small part of Facebook that is integrated into our page. Each plug-in has its own function. The most used functions are the familiar “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

“Save” button
"Like" button, share, send and quote
Page plug-in
Comments
Messenger plug-in
Embedded posts and video players
Group plug-in

At https://developers.facebook.com/docs/plugins you can find more information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, on the other hand because Facebook can optimize our advertisements.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).

The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it to the Facebook data, you must log out of Facebook while visiting the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not have precise information about the exact content of the data. However, we try to inform you as much as possible about data processing based on our current state of knowledge. You can also read how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update .

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr

Value: not specified

Purpose: This cookie is used so that the social plug-ins work on our website.

Expiration date: after the session ends

Name: fr

Value: 0jieyh4311222729c2GnlufEJ9..Bde09j… 1.0.Bde09j

Purpose: The cookie is also necessary for the plug-ins to function properly.

Expiry date: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you want to find out more about Facebook's data protection, we recommend the company's own data guidelines at https://www.facebook.com/policy.php .

Facebook login privacy policy

We have integrated the practical Facebook login on our site. You can easily log in to us with your Facebook account without having to create another user account. If you decide to register using the Facebook login, you will be redirected to the social media network Facebook. There you log in using your Facebook user data. This login procedure saves data about you or your user behavior and transmits it to Facebook.

In order to save the data, Facebook uses various cookies. In the following we show you the most important cookies that are set in your browser or already exist when you log in to our site via Facebook:

Name: fr

Value: 0jieyh4c2GnlufEJ9..Bde09j… 1.0.Bde09j

Purpose: This cookie is used so that the social plugin works as well as possible on our website.

Expiry date: after 3 months

Name: datr

Value: 4Jh7XUA2311222729SEmPsSfzCOO4JFFl

Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps to identify login activities and protect users.

Expiry date: after 2 years

Name: _js_datr

Value: deleted

Purpose: Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.

Expiration date: after the session ends

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook login offers you a quick and easy registration process on the one hand, and on the other hand we have the option of sharing data with Facebook. This enables us to better tailor our offers and promotions to your interests and needs. Data that we receive from Facebook in this way is public data like

Your facebook name
Your profile picture
a stored e-mail address
Friends lists
Button information (e.g. "Like" button)
Birthday date
language
place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the end device you are using, which subpages you visit on our site or which products you have purchased from us.

By using Facebook login, you consent to data processing. You can revoke this agreement at any time. If you want to find out more information about data processing by Facebook, we recommend the Facebook data protection declaration at https://de-de.facebook.com/policy.php .

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen .

Instagram privacy policy

We have installed Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is a Facebook product. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit our website that has an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

What is Instagram

Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have reacted to this boom too. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Thanks to the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. Our advertisements only get to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data does Instagram store?

If you come across one of our pages that has Instagram functions (such as Instagram images or plug-ins) installed, your browser automatically connects to Instagram's servers. In doing so, data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram saves significantly more data about you.

Facebook differentiates between customer data and event data. We assume this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. It is important to mention that this customer data is only transmitted to Instagram after it has been "hashed" beforehand. Hashing means that a data record is converted into a character string. This allows you to encrypt the contact details. In addition, the "event data" mentioned above are also transmitted. Facebook - and consequently Instagram - understands “event data” to mean data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected are compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works the same as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com , Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after reconciliation), this data will be deleted or anonymized. Although we have dealt intensively with data processing by Instagram, we cannot say exactly which data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta picture). Our test assumes that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: csrftoken

Value: ""

Purpose: This cookie is very likely to be set for security reasons in order to prevent falsification of inquiries. However, we could not find out more precisely.

Expiry date: after one year

Name: mid

Value: ""

Purpose: Instagram sets this cookie to optimize its own services and offers in and outside of Instagram. The cookie defines a unique user ID.

Expiration date: after the session ends

Name: fbsr_311222729124024

Value: not specified

Purpose: This cookie stores the log-in request for users of the Instagram app.

Expiration date: after the session ends

Name: rur

Value: ATN

Purpose: This is an Instagram cookie that guarantees functionality on Instagram.

Expiration date: after the session ends

Name: urlgen

Value: “{\” 194.96.75.33 \ ”: 1901}: 1iEtYv: Y833k2_UjKvXgYe311222729”

Purpose: This cookie is used by Instagram for marketing purposes.

Expiration date: after the session ends

Note: We cannot claim to be complete here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information received between the Facebook companies with external partners and with people with whom you connect worldwide. The data processing takes place in compliance with our own data guidelines. For security reasons, among other things, your data is distributed on Facebook servers around the world. Most of these servers are in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you have to delete your Instagram account permanently.

And this is how the deletion of the Instagram account works:

First, open the Instagram app. On your profile page, go down and click on "Help Center". You are now on the company's website. On the website, click on "Manage Your Account" and then on "Delete Your Account".

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and therefore will not be deleted.

As already mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Management always works a little differently depending on your browser. Here we show you the instructions for the most important browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-US Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union. You can find out more about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC . We have tried to give you the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875

you can take a closer look at Instagram's data guidelines.

Twitter privacy policy

We have installed Twitter functions on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and a social media platform from Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

As far as we know, no personal data or data on your web activities will be transmitted to Twitter in the European Economic Area and in Switzerland simply by integrating the Twitter function. Only when you interact with the Twitter functions, such as clicking a button, can data be sent to Twitter, stored and processed there. We have no influence on this data processing and are not responsible. As part of this data protection declaration, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can largely protect yourself from data transmission.

What is twitter

For some, Twitter is a news service, for others a social media platform and still others speak of a microblogging service. All of these terms are justified and mean more or less the same thing.

Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called "tweets". In contrast to Facebook, for example, the service does not focus on expanding a network for “friends”, but wants to be understood as a global and open news platform. You can also have an anonymous account on Twitter and tweets can be deleted by the company on the one hand and by the users themselves on the other.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services through various channels and to communicate with our customers. Twitter in particular has grown dear to us as a useful “little” news service. Again and again we tweet or retweet exciting, funny or interesting content. We realize that you cannot follow every channel separately. After all, you have something else to do. That is why we have also integrated Twitter functions on our website. You can experience our Twitter activity "on site" or come to our Twitter page via a direct link. By integrating it, we want to strengthen our service and user-friendliness on our website.

What data is stored by Twitter?

On some of our sub-pages you will find the built-in Twitter functions. If you interact with the Twitter content, such as clicking a button, Twitter can collect and save data. Even if you don't have a Twitter account yourself. Twitter calls this data “log data”. This includes demographic data, browser cookie IDs, the ID of your smartphone, hashed e-mail addresses, and information about which pages you have visited on Twitter and what actions you have taken. Of course, Twitter stores more data if you have a Twitter account and are logged in. This storage mostly takes place via cookies. Cookies are small text files that are usually set in your browser and transmit various information to Twitter.

We will now show you which cookies are set if you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. We cannot guarantee completeness here, as the choice of cookies is always changing and depends on your individual actions with the Twitter content.

These cookies were used in our test:

Name: personalization_id

Value: “v1_cSJIsogU51SeE311222729”

Purpose: This cookie saves information about how you use the website and which advertisements you may have come to Twitter from.

Expiry date: after 2 years

Name: long

Value: de

Purpose: This cookie stores your preset or preferred language.

Expiration date: after the session ends

Name: guest_id

Value: 311222729v1% 3A157132626

Purpose: This cookie is set to identify you as a guest.

Expiry date: after 2 years

Name: fm

Value: 0

Purpose: Unfortunately, we were unable to find out the purpose of this cookie.

Expiration date: after the session ends

Name: external_referer

Value: 3112227292beTA0sf5lkMrlGt

Purpose: This cookie collects anonymous data such as how often you visit Twitter and how long you visit Twitter.

Expiry date: After 6 days

Name: eu_cn

Value: 1

Purpose: This cookie stores user activity and is used by Twitter for various advertising purposes.

Expiry date: After one year

Name: ct0

Value: c1179f07163a365d2ed7aad84c99d966

Purpose: Unfortunately we have not found any information about this cookie.

Expiry date: after 6 hours

Name: _twitter_sess

Value: 53D% 253D – dd0248311222729-

Purpose: With this cookie you can use functions within the Twitter website.

Expiration date: after the session ends

Note: Twitter also works with third parties. That is why we also recognized the three Google Analytics cookies _ga, _gat, _gid in our test.

Twitter uses the collected data on the one hand to better understand user behavior and thus to improve its own services and advertising offers, on the other hand, the data also serve internal security measures.

How long and where is the data stored?

If Twitter collects data from other websites, it will be deleted, summarized or otherwise hidden after a maximum of 30 days. The Twitter servers are located at various server centers in the United States. It can therefore be assumed that the data collected will be collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can save the collected data until it is no longer useful to the company, you delete the data or there is a statutory deletion period.

How can I delete my data or prevent data storage?

In its data protection guidelines, Twitter repeatedly emphasizes that it does not save any data from external website visits if you or your browser are located in the European Economic Area or in Switzerland. However, if you interact directly with Twitter, Twitter will of course also save your data.

If you have a Twitter account, you can manage your data by clicking on “More” under the “Profile” button. Then click on "Settings and data protection". Here you can manage the data processing individually.

If you don't have a Twitter account, you can go to twitter.com and then click on "Personalization". You can manage the data you have collected under the item "Customization and data".

As already mentioned above, most of the data is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that you can only “edit” the cookies in the browser you have chosen. This means: if you use a different browser in the future, you will have to manage your cookies there again according to your wishes. Instructions for managing cookies in the most popular browsers are available here.

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also manage your browser so that you are informed of each individual cookie. Then you can always decide individually whether or not to allow a cookie.

Twitter also uses the data for personalized advertising inside and outside of Twitter. In the settings you can switch off personalized advertising under "Personalization and data". If you use Twitter on a browser, you can deactivate personalized advertising at http://optout.aboutads.info/?c=2&lang=EN .

Twitter is an active participant in the EU-US Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union. You can find out more about this at https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO .

We hope we have given you a basic overview of data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend the Twitter data protection declaration at https://twitter.com/de/privacy .

Pinterest privacy policy

We use buttons and widgets from the social media network Pinterest, the company Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA on our site.

By calling up pages that use such functions, data (IP address, browser data, date and time, cookies) are transmitted to Pinterest, stored and evaluated.

The data protection guidelines, which information Pinterest collects and how they use it, can be found at https://policy.pinterest.com/de/privacy-policy .

ShareThis privacy policy

We have installed functions from ShareThis from ShareThis Inc. (4005 Miranda Ave, Suite 100, Palo Alto, 94304 California, USA) on our website. These are, for example, “share” plug-ins from various social media channels. With the help of these functions, you can share the content of our website on social media channels. If you call up a website with a ShareThis function, your data can be transferred to the company, stored and processed. With this data protection declaration you will find out why we use ShareThis, which data is processed and how you can prevent this data transmission.

What is ShareThis?

ShareThis is a technology company that offers website owners tools to increase website quality. By using the social plugins from ShareThis, you can share the content of our website in various social media channels such as Facebook, Twitter, Instagram and Co. The company offers content sharing for over 40 different channels and is used by over 3 million website operators worldwide. The data collected by ShareThis is also used for individual advertisements.

Why do we use ShareThis on our website?

We want to convince with our content and of course we are happy if our content is also recommended. Then we know we are on the right track. The easiest way to do this is to use the “Share buttons” directly on our website. Thanks to the large number of different social media channels, our content can also be presented to a wide audience. This helps us to become better known and more successful on the internet. The plug-ins also serve you because you can share interesting content with your social media community with just one click.

What data does ShareThis save?

If you share content with ShareThis and you are logged in with the respective social media account, data such as your visit to our website and the sharing of content can be assigned to the user account of the corresponding social media channel. ShareThis uses cookies, pixels, HTTP headers and browser identifiers to collect data on your visitor behavior. In addition, some of this data is shared with third parties after pseudonymization.

Here is a list of the data that may be processed:

Unique ID of a cookie placed in the web browser
General click behavior
Addresses of the websites visited
Search queries through which a visitor came to the ShareThis page
Navigation from website to website if this has expired via ShareThis services
Time spent on a website
Which items were clicked or highlighted
The IP address of the computer or mobile device
Mobile advertising IDs (Apple IDFA or Google AAID)
Information contained in HTTP headers or other transmission protocols used
Which program on the computer (browser) or which operating system was used (iOS)

ShareThis uses cookies, which we list below as examples. You can find more about the ShareThis cookies at https://www.sharethis.com/privacy/ .

Name: __unam

Value: 8961a7f179d1d017ac27lw87qq69V69311222729-5

Purpose: This cookie counts the "clicks" and "shares" on a website.

Expiry date: after 9 months

Name: __stid

Value: aGCDwF4hjVEI + oIsABW7311222729Ag ==

Purpose: This cookie stores user behavior, such as the websites accessed, the navigation from page to page and the time spent on the website.

Expiry date: after 2 years

Name: __sharethis_cookie_test__

Value: 0

Purpose: This cookie monitors "clickstream" activity. That means it is watching where you clicked on the website.

Expiration date: after the session ends

Note: We cannot claim to be complete here. Which cookies are set in the individual case depends on the embedded functions and their use.

How long and where is the data stored?

ShareThis retains collected data for a period of up to 14 months from the date the data was collected. ShareThis cookies expire 13 months after the last update. Since ShareThis is an American company, data is transmitted and stored on American ShareThis servers.

How can I delete my data or prevent data storage?

If you no longer want to see advertising based on data collected by ShareThis, you can use the opt-out button on https://www.sharethis.com/privacy/ . In doing so, an opt-out cookie is set that you must not delete in order to keep this setting.

You can also set your preferences for usage-based online advertising at http://www.youronlinechoices.com/at/ in the preference management.

You also have the option of managing, deactivating or deleting data that is stored via cookies in your browser. Exactly how the administration works depends on your browser. Here you will find the instructions for the currently most popular browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also set up your browser so that you are always informed when a cookie is to be set.

ShareThis is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000L1HMAA0&status=Active . If you would like to know more about the processing of your data by ShareThis, you can find all the information at https://www.sharethis.com/privacy/ .

AddThis privacy policy

We use plug-ins from AddThis from Oracle America, Inc. (500 Oracle Parkway, Redwood Shores, CA 94065, USA) on our website. With these plug-ins you can share the content of our website with other people quickly and easily. If you visit a website with an AddThis function, your data can be transferred to the AddThis company, stored and processed. With this data protection declaration you will find out why we use AddThis, which data is processed and how you can prevent this data transfer.

What is AddThis?

Among other things, AddThis develops software tools that are integrated into websites to enable users to distribute content on various social media channels or by email. In addition, AddThis also offers functions for website analysis. The data collected is also used to offer Internet users interest-based advertising. The service is used by more than 15 million website operators worldwide.

Why do we use AddThis on our website?

By using the AddThis button, you can share interesting content on our website in various social media channels such as Facebook, Twitter, Instagram or Pinterest. If you like our content, we will of course be happy if you share it with your social community. The easiest way to do this is via the AddThis button.

Which data is saved by AddThis?

If you share content with AddThis and you are logged in with the respective social media account, data such as your visit to our website and the sharing of content can be assigned to the user account of the corresponding social media channel. AddThis uses cookies, pixels, HTTP headers and browser identifiers to collect data on your visitor behavior. In addition, some of this data is shared with third parties after pseudonymization.

Here is an exemplary list of the data that may be processed:

Unique ID of a cookie placed in the web browser
Address of the website visited
Time of website visit
Search queries through which a visitor came to the AddThis page
Time spent on a website
The IP address of the computer or mobile device
Mobile advertising IDs (Apple IDFA or Google AAID)
Information contained in HTTP headers or other transmission protocols used
Which program on the computer (browser) or which operating system was used (iOS)

AddThis uses cookies, which we list below as examples and in extracts. You can find more about the AddThis cookies at http://www.addthis.com/privacy/privacy-policy .

Name: bt2

Value: 8961a7f179d87qq69V69311222729-3

Purpose: This cookie is used to record parts of the website visited in order to recommend other parts of the website.

Expiry date: after 255 days

Name: bku

Value: ra / 99nTmYN + fZWX7311222729-4

Purpose: This cookie registers anonymized user data such as your IP address, geographic location, websites visited and which advertisements you have clicked on.

Expiry date: after 179 days

Note: Please note that this is an exemplary list and that we cannot claim to be complete.

AddThis also shares information it collects with other companies. You can find more details on this at http://www.addthis.com/privacy/privacy-policy#section5 . AddThis also uses the data received to create target groups and interest profiles in order to offer users in the same advertising network interest-related advertising.

How long and where is the data stored?

AddThis stores the collected data for 13 months from the data collection. 1% of the data is kept as a "sample data set" for a maximum of 24 months so that the business relationship is preserved. In this “sample data set”, however, the direct and indirect identification (such as your IP address and cookie ID) is hashed. This means that the personal data can no longer be associated with you without additional information. Since the AddThis company is headquartered in the USA, the collected data is also stored on American servers.

How can I delete my data or prevent data storage?

You have the right to access your personal data at any time and also to delete it. If you no longer want to see advertising based on data collected by AddThis, you can use the opt-out button at http://www.addthis.com/privacy/opt-out . In doing so, an opt-out cookie is set that you must not delete in order to keep this setting.

You can also set your preferences for usage-based online advertising at http://www.youronlinechoices.com/at/ in the preference management.

Your browser offers an option to prevent data processing or to manage it according to your wishes. Data processing works a little differently depending on the browser. Here you will find the instructions for the currently most popular browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

AddThis is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt00000000181AAA . If you would like to know more about the processing of your data by AddThis, you can find more information at http://www.addthis.com/privacy/privacy-policy .

YouTube privacy policy

We have installed YouTube videos on our website. So we can present you interesting videos directly on our website. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has embedded a YouTube video, your browser automatically connects to the YouTube or Google servers. Different data are transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following we would like to explain to you in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

What is youtube

On YouTube, users can watch, rate, comment and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels in the world. So that we can display videos on our website, YouTube provides a code excerpt that we have incorporated on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos shouldn't be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is more easily found on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these advertisements to people who are interested in our offers.

Which data is saved by YouTube?

As soon as you visit one of our pages that has a YouTube video integrated, YouTube sets at least one cookie that saves your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Further data can be contact details, any ratings, sharing content via social media or adding it to your favorites on YouTube.

If you are not signed in to a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC

Value: b9-CV6ojI5Y311222729-1

Purpose: This cookie registers a unique ID in order to save statistics of the videos seen.

Expiration date: after the session ends

Name: PREF

Value: f1 = 50000000

Purpose: This cookie also registers your unique ID. Via PREF, Google receives statistics on how you use YouTube videos on our website.

Expiry date: after 8 months

Name: GPS

Value: 1

Purpose: This cookie registers your unique ID on mobile devices in order to track the GPS location.

Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE

Value: 95Chz8bagyU

Purpose: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).

Expiry date: after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name: APISID

Value: zILlvClZSkqGsSwI / AU1aZI6HY7311222729-

Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.

Expiry date: after 2 years

Name: CONSENT

Value: YES + AT.de + 20150628-20-0

Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also provides security to check users and to protect user data from unauthorized attacks.

Expiry date: after 19 years

Name: HSID

Value: AcRwpgUik9Dveht0I

Purpose: This cookie is used to create a profile about your interests. These data help to display personalized advertising.

Expiry date: after 2 years

Name: LOGIN_INFO

Value: AFmmF2swRQIhALl6aL…

Purpose: This cookie stores information about your login data.

Expiry date: after 2 years

Name: SAPISID

Value: 7oaPxoG-pZsJuuF5 / AnUdDUIsJ9iJz2vdM

Purpose: This cookie works by uniquely identifying your browser and your device. It is used to create a profile about your interests.

Expiry date: after 2 years

Name: SID

Value: oQfNKjAsI311222729-

Purpose: This cookie stores your Google Account ID and your last login time in a digitally signed and encrypted form.

Expiry date: after 2 years

Name: SIDCC

Value: AN0-TYuqub2JOcDTyL

Purpose: This cookie stores information on how you use the website and which advertisements you may have seen before visiting our site.

Expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on the Google servers. Most of these servers are in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed on the servers. In this way, the data can be accessed more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) stored in your Google Account will be stored until you delete them. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.

How can I delete my data or prevent data storage?

Basically, you can delete data in the Google account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision - either 3 or 18 months and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser in such a way that Google deletes or deactivates cookies. Depending on the browser you are using, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to find out more about how your data is handled, we recommend the data protection declaration at https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

We have installed the YouTube Subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” in white letters in front of a red background and the white “Play symbol” to the left. The button can, however, also have a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe" button you can subscribe to our channel directly from our website and do not have to call up the YouTube website. We want to make access to our comprehensive content as easy as possible for you. Please note that this allows YouTube to save and process your data.

If you see a built-in subscription button on our site, YouTube sets at least one cookie - according to Google. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your preset language in this way. In our test, the following four cookies were set without being logged in to YouTube:

Name: YSC

Value: b9-CV6ojI5311222729Y

Purpose: This cookie registers a unique ID in order to save statistics of the videos seen.

Expiration date: after the session ends

Name: PREF

Value: f1 = 50000000

Purpose: This cookie also registers your unique ID. Via PREF, Google receives statistics on how you use YouTube videos on our website.

Expiry date: after 8 months

Name: GPS

Value: 1

Purpose: This cookie registers your unique ID on mobile devices in order to track the GPS location.

Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE

Value: 31122272995Chz8bagyU

Purpose: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).

Expiry date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions / interactions on our website with the help of cookies and assign them to your YouTube account. This gives YouTube information such as how long you have been surfing on our site, what type of browser you are using, what screen resolution you prefer or what actions you carry out.

YouTube uses this data on the one hand to improve its own services and offers and on the other hand to provide analyzes and statistics for advertisers (who use Google Ads).

AdSimple Cookie Manager Privacy Policy

We use the AdSimple Cookie Manager from the software development and online marketing company AdSimple GmbH, Fabriksgasse 20, 2230 Gänserndorf, on our website. The AdSimple Cookie Manager allows us, among other things, to provide you with a comprehensive cookie notice that complies with data protection regulations so that you can decide for yourself which cookies you allow and which you do not. By using this software, data about you will be sent to AdSimple and stored. In this data protection declaration we inform you why we use the AdSimple Cookie Manager, which data is transferred and stored and how you can prevent this data transfer.

What is the AdSimple Cookie Manager?

The AdSimple Cookie Manager is software that scans our website and identifies and categorizes all existing cookies. In addition, as a website visitor, you will be informed about the use of cookies via a cookie hint script and you can decide for yourself which cookies you allow and which not.

Why do we use the AdSimple Cookie Manager on our website?

We want to offer you maximum transparency in the area of data protection. To ensure this, we first need to know exactly which cookies have landed on our website over time. Because the AdSimple Cookie Manager regularly scans our website and locates all cookies, we have full control over these cookies and can therefore act in accordance with GDPR. This enables us to inform you precisely about the use of cookies on our website. Furthermore, you will always receive an up-to-date and data protection-compliant cookie notice and use the checkbox system to decide for yourself which cookies you accept or block.

Which data is saved by the AdSimple Cookie Manager?

If you agree to cookies on our website, the following cookie will be set by the AdSimple Cookie Manager:

Name: acm_status

Value: “: true,” statistics ”: true,” marketing ”: true,” socialmedia ”: true,” settings ”: true}

Purpose: Your consent status is saved in this cookie. This means that our website can also read and follow the current status on future visits.

Expiry date: after one year

How long and where is the data stored?

All data that is collected by the AdSimple Cookie Manager is only transferred and stored within the European Union. The data collected is stored on the AdSimple servers at Hetzner GmbH in Germany. Only AdSimple GmbH and Hetzner GmbH have access to this data.

How can I delete my data or prevent data storage?

You have the right to access your personal data at any time and also to delete it. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notification script. Your browser offers another possibility to prevent data processing or to manage it according to your wishes. Cookie management works a little differently depending on the browser. Here you will find the instructions for the currently most popular browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

We hope we have given you a good overview of the traffic and data processing by the AdSimple Cookie Manager. If you want to find out more about this tool, we recommend the description page at https://www.adsimple.at/adsimple-cookie-manager/.

Google reCAPTCHA privacy policy

Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh and blood human and not a robot or other spam software. We understand spam as any unsolicited information that comes to us electronically. With the classic CAPTCHAS, you mostly had to solve text or picture puzzles to check. With reCAPTCHA from Google, we usually don't have to bother you with such puzzles. In most cases, it is sufficient to simply tick the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version you don't even have to check the box anymore. How this works exactly and, above all, which data is used for it, you will learn in the course of this data protection declaration.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and misuse by non-human visitors. The most common use of this service is when filling out forms on the Internet. A captcha service is a type of automatic Turing test that aims to ensure that an action on the Internet is carried out by a human and not by a bot. In the classic Turing test (named after the computer scientist Alan Turing), a person determines the difference between bot and human. With captchas, this is also done by the computer or a software program. Classic captchas work with small tasks that are easy for humans to solve, but are very difficult for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish people from bots. Here you only have to tick the text field "I am not a robot" or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the probability that you are human before entering the captcha. reCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome people of flesh and blood on our side. Bots or spam software of all kinds can safely stay at home. That is why we are doing all we can to protect ourselves and offer you the best possible user-friendliness. For this reason we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google in order to determine whether you are really human. reCAPTCHA therefore serves the security of our website and consequently also your security. For example, without reCAPTCHA, it could happen that a bot registers as many email addresses as possible in order to "spam" on forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users in order to determine whether the actions on our website really come from people. So the IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. IP addresses are almost always shortened beforehand within the member states of the EU or other signatory states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address will not be combined with other Google data unless you are logged in to your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) have already been placed on your browser. ReCAPTCHA then sets an additional cookie in your browser and takes a snapshot of your browser window.

The following list of collected browser and user data does not claim to be complete. Rather, they are examples of data that, to our knowledge, are processed by Google.

Referrer URL (the address of the page from which the visitor comes)
IP address (e.g. 256.123.123.1)
Information about the operating system (the software that enables your computer to operate. Known operating systems are Windows, Mac OS X or Linux)
Cookies (small text files that save data in your browser)
Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
Date and language settings (which language or which date you have preset on your PC is saved)
All Javascript objects (JavaScript is a programming language that enables websites to adapt to the user. JavaScript objects can collect all possible data under one name)
Screen resolution (shows how many pixels the picture consists of)

It is undisputed that Google uses and analyzes this data even before you click on the tick “I am not a robot”. With the Invisible reCAPTCHA version, there is even no ticking and the entire recognition process runs in the background. How much and which data Google stores exactly cannot be learned from Google in detail.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo . All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE

Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-311222729-8

Purpose: This cookie is set by the DoubleClick company (also owned by Google) to register and report the actions of a user on the website when dealing with advertisements. In this way, the effectiveness of the advertising can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.

Expiry date: after one year

Name: 1P_JAR

Value: 2019-5-14-12

Purpose: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show relevant advertisements to users. The cookie can also be used to prevent a user from seeing the same ad more than once.

Expiry date: after one month

Name: ANID

Value: U7j1v3dZa3112227290xgZFmiqWppRWKOr

Purpose: We could not find out much information about this cookie. In Google's data protection declaration, the cookie is used in connection with "advertising cookies" such as. B. “DSID”, “FLC”, “AID”, “TAID” mentioned. ANID is stored under the domain google.com.

Expiry date: after 9 months

Name: CONSENT

Value: YES + AT.de + 20150628-20-0

Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security in order to check users, prevent fraud of login information and protect user data from unauthorized attacks.

Expiry date: after 19 years

Name: NID

Value: 0WmuWqy311222729zILzqV_nmt3sDXwPeM5Q

Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This way you always get customized advertisements. The cookie contains a unique ID to collect personal settings of the user for advertising purposes.

Expiry date: after 6 months

Name: DV

Value: gEAABBCjJMXcI0dSAAAANbqc311222729-4

Purpose: As soon as you have ticked the "I am not a robot" tick, this cookie will be set. The cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymous form and is also used to make user distinctions.

Expiry date: after 10 minutes

Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of their cookies again and again.

How long and where is the data stored?

By inserting reCAPTCHA, your data will be transferred to the Google server. Where exactly this data is stored, Google does not clearly state, even after repeated inquiries. Without having received a confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings on the European or American Google Servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The differing data protection regulations of Google apply for this.

How can I delete my data or prevent data storage?

If you do not want any data about you or your behavior to be transmitted to Google, you must completely log out of Google and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you visit our website. To delete this data again, you must contact Google support at https://support.google.com/?hl=de&tid=311222729 .

So, if you use our website, you agree that Google LLC and its representatives automatically collect, process and use data.

You can learn a little more about reCAPTCHA on Google's web developer page at https://developers.google.com/recaptcha/ . Google goes into the technical development of the reCAPTCHA in more detail here, but you will look in vain for precise information about data storage and data protection issues. A good overview of the basic use of data by Google can be found in the in-house data protection declaration at https://www.google.com/intl/de/policies/privacy/ .

Custom Google Search Privacy Policy

We have integrated the Google plug-in for user-defined searches on our website. Google is the largest and best-known search engine worldwide and is operated by the US company Google Inc. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. The custom Google search can transfer data from you to Google. In this data protection declaration we inform you why we use this plug-in, which data is processed and how you can manage or prevent this data transfer.

What is Google Custom Search?

The plug-in for custom Google search is a Google search bar directly on our website. The search takes place like on www.google.com , only the search results focus on our content and products or on a limited search circle.

Why do we use custom Google search on our website?

A website with a lot of interesting content often becomes so big that you might lose track of it. Over time, we have also accumulated a lot of valuable material and, as part of our service, we want you to find our content as quickly and easily as possible. Custom Google Search makes finding interesting content a breeze. The built-in Google plug-in improves the overall quality of our website and makes searching easier for you.

What data is saved by the custom Google search?

The custom Google search will only transfer data from you to Google if you actively use the Google search built into our website. This means that only when you enter a search term in the search bar and then confirm this term (eg click on “Enter”) your IP address will be sent to Google, saved and processed in addition to the search term. Based on the cookies set (such as 1P_JAR), it can be assumed that Google will also receive data on website usage. If you are looking for content during your visit to our website using the built-in Google search function and are logged in to your Google account at the same time, Google can also assign the data collected to your Google account. As the website operator, we have no influence on what Google does with the data collected or how Google processes the data.

The following cookies are set in your browser if you use the custom Google search and are not signed in with a Google account:

Name: 1P_JAR

Value: 2020-01-27-13311222729-5

Expiry date: after one month

Name: CONSENT

Value: WP.282f52311222729-9

Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also provides security to check users and to protect user data from unauthorized attacks.

Expiry date: after 18 years

Name: NID

Value: 196 = pwIo3B5fHr-8

Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your entered search queries or your previous interaction with advertisements. This way you always get customized advertisements.

Expiry date: after 6 months

Note: This list cannot claim to be complete, as Google changes the choice of their cookies again and again.

How long and where is the data stored?

The Google servers are distributed all over the world. Since Google is an American company, most of the data is stored on American servers. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google servers are.

Your data is distributed on various physical data carriers. This means that the data can be accessed more quickly and better protected against possible manipulation. Google also has emergency programs for your data. If, for example, there are internal technical problems at Google and the servers no longer function as a result, the risk of service interruption and data loss remains low.

Depending on what data it is, Google stores it for different lengths of time. You can delete some data yourself, others are automatically deleted or anonymized by Google. But there is also data that Google stores longer if this is necessary for legal or business reasons.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union you have the right to receive information about your data, to update it, to delete it or to restrict it. There is some data that you can delete at any time. If you have a Google account, you can delete data about your web activity there or choose to delete it after a certain period of time.

In your browser, you also have the option of deactivating or deleting cookies or managing them according to your wishes and preferences. Here you will find instructions for the most important browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI . We hope we were able to provide you with the most important information about data processing by Google. If you want to find out more, we recommend the extensive data protection declaration from Google at https://policies.google.com/privacy?hl=de .

Cookiebot privacy policy

We use functions of the provider Cookiebot on our website. The company behind Cookiebot is Cybot A / S, Havnegade 39, 1058 Copenhagen, DK. Among other things, Cookiebot enables us to provide you with a comprehensive cookie notice (also known as a cookie banner or cookie notice). By using this function, your data can be sent to Cookiebot or Cybot, stored and processed. In this data protection declaration we inform you why we use Cookiebot, which data is transferred and how you can prevent this data transfer.

What is Cookiebot?

Cookiebot is a software product from Cybot. The software automatically creates a GDPR-compliant cookie notice for our website visitors. In addition, the technology behind Cookiebot scans, controls and evaluates all cookies and tracking measures on our website.

Why do we use Cookiebot on our website?

We take data protection very seriously. We want to show you exactly what is going on on our website and which data is stored about you. Cookiebot helps us to get a good overview of all our cookies (first and third party cookies). In this way we can inform you precisely and transparently about the use of cookies on our website. You will always receive an up-to-date and data protection-compliant cookie notice and decide for yourself which cookies you allow and which not.

What data does Cookiebot save?

If you allow cookies, the following data will be transmitted to Cybot, saved and processed.

IP address (in anonymous form, the last 3 digits are set to 0)
Date and time of your consent
our website url
technical browser data
encrypted, anonymous key
the cookies you have allowed (as proof of consent)

The following cookies are set by Cookiebot if you have consented to the use of cookies:

Name: CookieConsent

Value: {stamp: 'P7to4eNgIHvJvDerjKneBsmJQd9311222729-2

Purpose: Your consent status is saved in this cookie. This means that our website can also read and follow the current status on future visits.

Expiry date: after one year

Name: CookieConsentBulkTicket

Value: kDSPWpA% 2fjhljZKClPqsncfR8SveTnNWhys5NojaxdFYBPjZ2PaDnUw% 3d% 3311222729-6

Purpose: This cookie is set if you allow all cookies and have thus activated a “collective consent”. The cookie then saves its own, random and unique ID.

Expiry date: after one year

Note: Please note that this is an exemplary list and that we cannot claim to be complete. In the cookie declaration at https://www.cookiebot.com/de/cookie-declaration/ you can see which other cookies can be used.

According to Cybot's privacy policy, the company does not sell personal information. However, Cybot passes on data to trustworthy third parties or subcontractors who help the company to achieve its own business objectives. Data will also be passed on if this is legally required.

How long and where is the data stored?

All data collected will only be transmitted, stored and forwarded within the European Union. The data is stored in an Azure data center (cloud provider is Microsoft). At https://azure.microsoft.com/de-de/global-infrastructure/regions/ you can find out more about all “Azure regions”. All user data will be deleted by Cookiebot after 12 months from registration (cookie consent) or immediately after termination of the Cookiebot service.

How can I delete my data or prevent data storage?

You have the right to access your personal data at any time and also to delete it. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notice. Your browser offers another possibility to prevent data processing or to manage it according to your wishes. Cookie management works a little differently depending on the browser. Here you will find the instructions for the currently most popular browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you want to learn more about the data protection guidelines of "Cookiebot" or the company behind it, Cybot, we recommend that you read the data protection guidelines at https://www.cookiebot.com/de/privacy-policy/ .

Wix Privacy Policy

For our website we use the Wix website builder from the Israeli company Wix.com Ltd., 40 Hanamal Tel Aviv St., Tel Aviv 6350671, Israel. In addition to the headquarters in Tel Aviv, there are also other company headquarters in Berlin, Dublin, Vancouver and New York. By using Wix, personal data can also be collected, stored and processed from you. With this data protection declaration we want to explain to you why we use Wix, which data is stored where and how you can prevent this data storage.

What is wix?

Wix is a website builder that makes it very easy to build HTML5 websites and mobile websites. This online platform is based on the cloud principle and you can easily integrate various functions from Wix or third-party providers into your own website.

Why do we use Wix on our website?

To work on our website, we need an easy-to-use system that allows us to present you with a nice design and interesting content quickly and easily. With Wix we found the right system for this. Due to the ease of use and the comprehensive functions of Wix, we can design our website according to our wishes and offer you good user-friendliness.

What data does Wix store?

Non-personal data includes technical usage information such as browser activity, clickstream activities, session heat maps and data about your computer, operating system, browser, screen resolution, language and keyboard settings, internet provider and the date of the page visit.

Personal data is also recorded. These are primarily contact details (e-mail address or telephone number, if you provide this), IP address or your geographic location.

Tracking systems such as cookies are used to collect data on your behavior on our website. For example, it is recorded which sub-pages you particularly like, how long you have been on individual pages, when you leave a page again (bounce rate) or which default settings (e.g. language selection) you have made. Based on this data, Wix.com can also better adapt its marketing measures to your interests and user behavior. The next time you visit our website, our website will be displayed as you set it up in advance. Wix.com may also pass personal data on to third parties (such as service providers).

In the following we show you exemplary cookies that are used by Wix:

Name: XSRF TOKEN

Value: 1591628008 | P01ovn-JtsrK

Purpose: This cookie is a security cookie and prevents so-called Cross Site Request Forgery. This is an attack on a computer system.

Expiration date: after the session ends

Name: _wixCIDX

Value: b2474394-b64f-4c7a-a598-16b9043a8938311222729-9

Purpose: This cookie enables you to register on our website with the corresponding data storage in order to shorten the registration process the next time.

Expiry date: after 3 months

Name: AWSELB

Value: EB626B5A40C80CEFD0EB26286F9684716FECD023880992D31DEC38311222729-1

Purpose: This cookie is used to distribute the load on the website across several servers. This will increase the loading speed of the page.

Expiry date: after one hour

Name: AWSELBCORS

Value: 85FDC7C91873988D19D2D53305AA8CAB73AF02FCEAEB626B5A40C

Purpose: We have not yet been able to find out more information about this cookie. As soon as we know more, you will be informed.

Expiry date: after one hour

Note: Please note that the cookies displayed above are examples and that this list does not claim to be complete.

How long and where is the data stored?

The data can be stored on various servers that are distributed around the world. The data can be stored in the USA, Ireland, South Korea, Taiwan or Israel, for example.

Wix always stores data until it is no longer required for the service provided. We have not yet been able to find out more details about the duration of data storage.

How can I delete my data or prevent data from being saved?

You have the option to update, correct or delete your personal data at any time. You can also contact the Wix Data Protection Department directly at privacy@wix.com.

To deactivate, delete or manage cookies, all you have to do is select the appropriate settings in your browser. This works a little differently depending on the browser. The following instructions show how you can set or manage cookies in the most common browsers according to your wishes.

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Wix.com Ltd. has its headquarters in Israel. Israel is recognized by the European Commission as a country that provides adequate protection for personal data of EU citizens.

In addition, Wix.com is also an active participant in the EU-US Privacy Shield Framework, which also regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000GnbGAAS&status=Active . With this data protection declaration we have brought you the most important information about data processing by Wix.com. If you would like to find out more about this, we recommend the company's data protection guidelines at https://de.wix.com/about/privacy .

Source: Created with the data protection generator from AdSimple in cooperation with 123familie.de

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Google Analytics privacy policy

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Google Analytics IP anonymization

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Embedded social media elements data protection declaration

Facebook privacy policy